Employer Branding & Internal Communications Associate

GSPANN is hiring an Employer Branding & Internal Communications Associate to create employee stories, campaigns, and internal updates that strengthen the GSPANN brand and keep employees engaged.

• Lead the planning and execution of content calendars for LinkedIn, the GSPANN careers website, employee review platforms, and other relevant channels.
• Develop compelling content across formats, including employee stories, short-form videos, leadership features, culture campaigns, and technology-led stories.
• Support Employee Value Proposition (EVP), employer brand positioning, awards, employee advocacy, and online reputation initiatives.
• Optimize content performance by tracking results and recommending improvements based on engagement, audience insights, and employer brand Key Performance Indicators (KPIs).
• Design clear, engaging communications for employee initiatives, leadership updates, town halls, newsletters, and internal campaigns.
• Manage content across internal platforms, such as SharePoint and Viva Engage, to encourage employee participation and conversation.
• Drive relevant communication that reflects organizational priorities, employee experiences, and cultural values.
• Lead research into emerging employer branding trends, industry benchmarks, competitor initiatives, and evolving talent expectations to inform content strategy.
• Develop fresh campaign concepts and content ideas informed by industry insights, audience behavior, and innovative approaches to digital storytelling.
• Optimize content research, ideation, creation, and delivery by exploring new tools and approaches.
• Collaborate with Human Resources (HR), Talent Acquisition, Marketing, and business teams to source stories, coordinate content production, and deliver campaigns.
• Manage the coordination of employee interviews, photo and video shoots, and design requirements.
• Ensure detail-oriented delivery across multiple deliverables, timelines, and stakeholder inputs.

• Bring 1–2 years of experience in employer branding, internal communications, content, or a related field.
• Demonstrate strong writing, storytelling, and communication skills, with an eye for detail and the ability to simplify complex ideas.
• Utilize Artificial Intelligence (AI) tools hands-on for research, competitor intelligence, ideation, and content development.
• Bring the curiosity to explore new tools, spot emerging trends, and turn insights into original ideas.
• Demonstrate an understanding of LinkedIn, employee engagement platforms, digital content, and social media trends.
• Manage work effectively, collaborate with stakeholders, and take ownership of deliverables.
• Work with Canva or similar design tools; experience with short-form video creation or editing is an advantage.