Analytics Engineer

GSPANN is hiring an Analytics Engineer to deliver scalable analytics solutions and actionable recommendations across enterprise digital platforms. The role focuses on Adobe Analytics, Google Analytics, tag management solutions, and data-driven insights to optimize customer experience and marketing performance.

• Manage the capture, storage, usage, governance, and tracking of online activity data across multiple websites and digital properties.
• Own and manage analytics requirements across customer analytics platforms and ensure accurate data collection and reporting.
• Maintain data integrity and document analytics tracking standards, implementation guidelines, and governance processes.
• Troubleshoot, debug, and optimize analytics implementations to ensure accurate and reliable data collection.
• Collaborate with marketing and development teams to design, implement, and maintain analytics tracking solutions.
• Engage with project teams and stakeholders to ensure analytics solutions align with business objectives and reporting requirements.
• Deliver actionable insights and data-driven recommendations to improve customer experience, engagement, and digital performance.
• Generate reports, dashboards, and performance analyses, and present meaningful insights to business stakeholders.
• Develop and maintain tagging frameworks and provide Quality Assurance (QA) support for analytics implementations.
• Proactively identify analytics, tracking, or reporting issues and recommend effective resolutions and enhancements.
• Partner with business leaders to evaluate alternative solutions and improve analytics capabilities.
• Manage the implementation, validation, and ongoing tracking of digital marketing initiatives across current and future campaigns.

• 5–10 years of overall experience, including a minimum of 4–6 years of hands-on experience with Adobe Analytics Suite.
• Work extensively with tag management solutions such as Google Tag Manager (GTM), Adobe Dynamic Tag Management (DTM), Tealium, or Ensighten.
• Apply strong knowledge of analytics ecosystem architecture, implementation frameworks, and digital measurement strategies.
• Design analytics solutions and create technical documentation for medium to large-scale commercial websites and digital platforms.
• Act as a liaison between business stakeholders and technical implementation teams to ensure successful analytics delivery.
• Exhibit strong stakeholder management, communication, presentation, and consulting skills.
• Demonstrate working knowledge of Adobe Target and personalization solutions.
• Learn new technologies and business domains quickly while independently solving complex analytical and technical challenges.
• Apply a self-motivated, proactive, and results-oriented approach to analytics implementation and optimization.